Speed dating insights

The “Business Decision”

We would like to understand how people rate themselves across five attributes (attractiveness, sincerity, intelligence, fun and ambition) and how this compares to the ratings they get from their dating partners.

The Data

We used the data from speed dating experiment conducted at Columbia Business School available on kaggle. Refer to docummentation for more details about used attributes or jump to the segmentation section for short description.

This is how the first 5 out of the total of 5656 rows look:

01 02 03 04 05
attr_o 6 7 10 7 8
sinc_o 8 8 10 8 7
intel_o 8 10 10 9 9
fun_o 8 7 10 8 6
amb_o 8 7 10 9 9
shar_o 6 5 10 8 7
field_cd 1 1 1 1 1
race 4 4 4 4 4
income 165 165 165 165 165
goal 2 2 2 2 2
date 7 7 7 7 7
go_out 1 1 1 1 1
career 220 220 220 220 220
career_c
sports 9 9 9 9 9
tvsports 2 2 2 2 2
exercise 8 8 8 8 8
dining 9 9 9 9 9
museums 1 1 1 1 1
art 1 1 1 1 1
hiking 5 5 5 5 5
gaming 1 1 1 1 1
clubbing 5 5 5 5 5
reading 6 6 6 6 6
tv 9 9 9 9 9
theater 1 1 1 1 1
movies 10 10 10 10 10
concerts 10 10 10 10 10
music 9 9 9 9 9
shopping 8 8 8 8 8
yoga 1 1 1 1 1

The Process

The “high level” process template to derive high level insights from the speed dating database is split in 3 parts:

  1. Part 1: We use descrictive statistics (e.g. mean, standard deviation) to understand whether men and women tend to overvalue or undervalue themselves across the five studied attributes

  2. Part 2: We run hypothesis testing to estimate whether we can accept or reject with 99% confidence that men and women overvalue themselves

  3. Part 3: We plot the self-ratings of men and women against the ratings given by their dating-partners and we look for patterns of over/undervaluation across the two sexes


Descriptive Statistics

Self-perception vs partner’s rating

For each participant we estimated the difference between his/her self-rating and that of the dating partner for the total rating as well as for each of the five attributes. Then we computed the mean and st deviation of that difference for the total population and then for men and women separately. Looking at the fraction of people that overvalue or unervalue themselves can provide us with meaningful insights about self-perception and dating behavior

Overall_Avg_delta % Avg_Attr_Delta Attr_% Avg_Sinc_Delta Sinc_% Avg_Intel_Delta Intel_% Avg_Fun_Delta Fun_% Avg_Amb_Delta Amb_%
Overall -0.8 -0.67 -0.64 -0.87 -0.91 -0.91
Men -0.77 -0.75 -0.51 -0.92 -0.89 -0.77
Women -0.83 -0.61 -0.76 -0.83 -0.93 -1.03
SD Men 1.68 2.19 2.42 2.03 2.31 2.4
SD Women 1.75 2.29 2.34 2.01 2.46 2.44
Undervalued (Overall) 2210 65.73% 1741 51.78% 1745 51.90% 1914 56.93% 1892 56.28% 1924 57.23%
Overvalued (Overall) 1008 29.98% 1019 30.31% 1048 31.17% 800 23.80% 916 27.25% 922 27.42%
On spot (Overall) 144 4.28% 602 17.91% 569 16.92% 648 19.27% 554 16.48% 516 15.35%
Undervalued (men) 1037 65.10% 836 52.48% 784 49.22% 931 58.44% 891 55.93% 868 54.49%
Overvalued (men) 480 30.13% 453 28.44% 536 33.65% 355 22.28% 431 27.06% 465 29.19%
On spot (men) 76 4.77% 304 19.08% 273 17.14% 307 19.27% 271 17.01% 260 16.32%
Undervalued (women) 1173 66.31% 905 51.16% 961 54.32% 983 55.57% 1001 56.59% 1056 59.69%
Overvalued (women) 528 29.85% 566 32.00% 512 28.94% 445 25.16% 485 27.42% 457 25.83%
On spot (women) 68 3.84% 298 16.85% 296 16.73% 341 19.28% 283 16.00% 256 14.47%

Importance of each attribute

Next, we estimate the average score that men and women get from their dating partners’ and the importance of its attribute for mens’ and womens’ matching decision.

Attractiveness Sincerity Intelligence Fun Ambition
Average Men's Score 5.99 7.12 7.46 6.32 6.97
Average Women's Score 6.49 7.25 7.27 6.51 6.63
Importance for Men 28.48% 16.30% 19.12% 17.78% 8.18%
Importance for Women 18.69% 18.49% 20.78% 17.13% 12.06%

Discussion

Based on the above statistics, we can derive the following insights:

  • Both, men and women rate themselves on average better than their dating partners NA
  • Attractiveness is the by far most important factor at dates for men.
  • Women seem to be overall more balanced in their preferences with attractiveness, sincerity, intelligence and fun being almost equally rated.
  • There are no major differences between average ratings for men and women on average
  • Attractiveness tends to be the lowest-rated attribute for both genders although / or because of it is one of the attributes with the highest importance
  • Intelligence and Sincerity are highest-rated (would be interesting to analyze if those factors have a high ipact on match, I guess not)
  • Overall, there is no significant difference between male and female valuations during speed-dating, neither in self-perception nor in rating the partners. However, it is yet to be analyzed how / if their ratings have differing influences on final decisions

Hypothesis Testing

To validate the significance of the above inisghts, we run a one-sided hypothesis testing

Hypotheses:

H0: mu-delta >= 0

HA: mu-delta < 0 (meaning that self-rating is higher than partner’s rating, i.e. overrating)

Attractiveness Sincerity Intelligence Fun Ambition
Mean (men) -0.75 -0.51 -0.92 -0.89 -0.77
SD (men) 2.19 2.42 2.03 2.31 2.4
Sample size (men) 1593 1593 1593 1593 1593
t-value (men) -20.219 -13.091 -25.901 -23.406 -19.849
Critical Value at 1% (men) -1.646 -1.646 -1.646 -1.646 -1.646
Statistical Decision (men) Reject Reject Reject Reject Reject
Mean (women) -0.61 -0.76 -0.83 -0.93 -1.03
SD (women) 2.29 2.34 2.01 2.46 2.44
Sample size (women) 1769 1769 1769 1769 1769
t-value (women) -16.902 -20.811 -24.457 -24.887 -27.846
Critical Value at 1% (women) -2.328 -2.328 -2.328 -2.328 -2.328
Statistical Decision (women) Reject Reject Reject Reject Reject

On the basis of these results, we conclude that men and women tend to overrate themselves across all five attributes.


Plots

Attractiveness

  • Men show a high-degree of self-awareness regarding their attractiveness relative to other men.
  • Men tend to consider the women they dated fairly attractive regardless of how these women are perceiving themselves. Interestingly though, women who consider themselves as the most attracive (score: 8), are perceived as the least attractive by their dating partners.

Sincerity

  • Both men and women are perceived by their dating partners as fairly sincere (score: 7+), regardless of their self-perception.

Intelligence

  • Men who rate themselves very low with regards to their intelligence, are considered on average as the most intelligent by their dating partners, indicating that very smart people might also be the most modest.
  • Women receive on average the same rating from their partners, regardless of how they pereceive themselves.

Fun

  • Men show a high-degree of self-awareness with regards to how funny they are relative to other men.

Ambition

  • Men with very low ambitions are easily recognized as such by their dating partners.
  • Both men and women receive on average the same rating from their partners (score: ~7), regardless of how they pereceive themselves.